Twisted Shoes

Affordable fashion shoe brand

The Objective

When I stumbled upon Twisted Shoes on Amazon, I was ​instantly inspired by the fierce and creative energy ​exuding from this unique fashion shoe brand. Almost ​every comment from buyers included some mention of ​never having seen sneakers like these and compliments ​from onlookers. I immediately set out to reach the owners ​and compose sassy, fun, exuberant copy which I felt ​captures the brand's personality.

The Idea

Twisted Shoes boasted an impressive selection of shoes in a ​variety of prints, colors, styles and materials. Their footwear is ​made to celebrate the spirit of uniqueness and individuality in ​fashion. They are not made for those who follow trends, but ​those who ignite them. For that reason, they couldn't have your ​run-of-the-mill product descriptions. I crafted these product ​descriptions with a voice that is fun, humourous, culturally ​aware, and relatable to stand out the same way the shoes do.

*Image is a mock webpage I created for this portfolio to ​visually represent copy delivered to client. Website logo ​generated by AI.

The Deliverable

Product descriptions for Twisted Shoes, a brand of ​affordable and unique footwear for people who ​want to make a statement.

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