Naturally First

Beauty + Wellness Brand

The Objective

Naturally First was gearing up for the launch of its hair ​and beauty oil product line, touting all-natural and ​organic ingredients. The company was set to roll out its ​baobab beauty oil first and wanted to capitalize on the ​growing interest in this little-known, but well-loved ​African treasure.

The Homepage Copy

Speaks to the health-conscious consumer who is ​meticulous about utilizing products with the purest ​ingredients.

The Webpage Copy + Article

Encourage purchases by educating consumers on the ​geocultural history of the Baobab tree and its multi-​faceted health benefits.

*Image is a graphic I created for this portfolio to visually represent the product

The Deliverables

Homepage copy, webpage copy, and article

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