Foolproof Body

Health, wellness, and feminine hygiene

The Objectives

Entrepreneur and philanthropist Courtney Adeleye ​(founder of Mane Choice hair) wanted to revitalize and ​relaunch her Foolproof Body weight loss brand as a ​complete health, wellness, and beauty solution under a ​newly minted umbrella company, Obali. Her open call for ​a brand copywriter inspired this web copy that positions ​the brand as an authority in achieving optimal health and ​body goals.

The Headline

A slogan that highlights the brand’s focus on maintaining and ​improving one’s health as the ultimate avenue to obtaining ​body and beauty goals.

The Subhead

Incorporates Courtney’s stylized spelling of “boss,” a well-​known term amongst her supporters. Adeleye’s followers on ​social media are also her greatest customers. They feel a strong ​connection with her personal brand. Using her “bawse” ​phrasing would instantly trigger brand recognition and lead ​existing customers to identify Foolproof Body products as more ​must-have items from the Courtney Adeleye brand.

The Deliverable

Spec web copy for Black-owned wellness brand ​Foolproof Body helping women transform their ​bodies from the inside out.

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*Image is a graphic I created for this portfolio to visually represent the product. ​Product photo generated by AI.