FMyBoss

Online community + Employer review site

The Objectives

The founders of tech startup FMyBoss, an online community and ​employer review website, wanted to entice visitors to fill out their ​pre-launch sign-up form with copy that was bold, empowering, ​and a little cheeky.

The Copy

Embodies that same fiery, emboldened passion characteristic of a ​fed-up employee while walking users through each step of the ​sign-up process with humor and reassurance.

The Ad

I conceptualized, wrote, and designed the ad pictured above to ​accompany the pre-launch sign-up copy provided to the client. ​The ad visualizes the user’s primary pain points (workplace ​mistreatment and frustration) as a comic strip inspired by the ​once-popular Dilbert, which the company used in its original ​imagining of FMyBoss graphics.

The ad also incorporates the cross-popping veins symbol from the ​manga iconography.

The symbols in the center function cleverly as the attention-​grabbing headline of the ad, subtly delivering an in-your-face ​directive to disgruntled employees: if you're fed up with your boss, ​flip him off, but do it on our platform online without risking your ​job.

The Deliverable

Copy for a each step of the sign-up process.

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